Tag Archives: english

How Oreo Markets its Product Across Cultures

French Oreo commercial https://www.youtube.com/watch?v=-qwhWQGbyng This commercial is aimed at children, as shown by the young child teaching her father about how to properly eat an Oreo. In this case, the child has “more knowledge” than her father. Also, this commercial … Continue reading

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Conceptual Metaphors

For North Americans whose first language is English, we utilize conceptual metaphors in our everyday speech in order to relate ideas and events. A lot of times we speak as if our Behavior is a Play. For example, when someone is … Continue reading

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Conceptual Metaphors

The English language is filled with conceptual metaphors. From time to love to language itself, anything and everything can be put in a different context. Here are some that English speakers may not realize they use every day: Political Personification- … Continue reading

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