Tag Archives: culture

Skittles Commercials Comparison

Here are two skittle advertisements. The first one is from mainland China. It talks about a female high school student called the Skittles’ hot line and all her dream came true. She could recite the text backwards, she got into … Continue reading

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Commercials Across Cultures

The first commercial I looked at came from across the pond in the United Kingdom. This commercial was very successful because of its use of wit and irony. At first, the commercial pans to a group of store managers who … Continue reading

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The Cultural Follies by Sydney and Reed

Written by Sydney and Reed   Background: An American, named Stephan, has recently moved to Germany to realize his life long dream of making lederhosen. While he loves the “lederhosen” look, he is more or less clueless about actual German … Continue reading

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Haipu and Tyler’s (out-of-this-country) skits

Authors: Tyler Candelora & Haipu Sun First Skit: An American couple (John and Betty Johnson) move to China, and they buy an apartment where a lot of Chinese tenants live. Several days after moving in they were coming back to … Continue reading

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An Insight Into Conceptual Metaphor

  A peak into common conceptual metaphor that every Chinese knows! 不要在一棵树上吊死  Don’t hang on one tree. The traditional Chinese saying “Don’t hang one one tree” is a common metaphor that describes the human nature of stubbornness and the act of limiting … Continue reading

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Metaphors and Values

After speaking English all of my life, not once have I thought about the fact that my first language has a heavy usage of metaphor until I read excerpts from George Lakoff and Mark Johnson’s book Metaphors We Live By. I realized … Continue reading

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